Testimonials are an extremely important part of the success of your business. Testimonials are written or recorded statements that support your credibility and level of expertise. They also strengthen your reputation by expressing the trust that other people have in you and your business offerings. Testimonials make people feel more comfortable making a purchase if they know that other people have made the same purchase for similar reasons and have been happy with their purchase. Customer testimonials add content to your site, and they help you to look more valuable and more believable to those who are exploring it for the first time. You can get testimonials from your existing customers quite easily, just talk to them and ask if they’d be willing to write a few words about their experience with your company.
When it comes to all businesses (large and small), the success of the business depends heavily on word of mouth. Testimonials strengthen the credibility of you and your business and as you know, people will not do business with you if they don’t trust you and find you to be credible.
Testimonials aren’t just a reason to market your products or services; they’re an opportunity to connect with your audience on an emotional level.